Developing An Effective Hospitality Program


What is it?
Hospitality - Definition…"hospitable treatment, reception or disposition" (Webster's, 1993)

Hospitality suite - Definition..."a room or suite...set aside as a place for socializing especially for business purposes" (Webster's, 1993)


Why do I need it?
You may not, however you should consider that…
it is the accepted norm (although this still does not mean it's right for you!)
it provides an opportunity to conduct business in a unique and casual environment
it provides an event presence
it showcases support of the promoter
it gives your company the opportunity to stand-out
for some companies, this is ALL they may do at an event, and is their key strategy for exploitation

How do I negotiate for it?
Sponsor packages
Is hospitality even available to me?
Is retail the final price?
'Hidden' costs
F & B/Service/Tips
Decor
Restrooms
Celebrity Appearances/Showcars
Event tickets/Pit pass/Garage pass
Merchandise
Security
‘Grease’

Bottom-line is...You don't...let SAM take care of this...we know how to leverage your investment to best serve your needs. We make this as painless as possible while maximizing your benefits

How do I pay for it?
Corporate culture
Spread the load (You may not have to!)
Value-add
Sponsorship credits

Let SAM explain the various mechanism's that help get these programs funded

How do I plan it?
Corporate culture
Budget
How many events?
Who is your client?
How many guests?
Site inspections
Logistics

Bottom-line is....don't...let SAM handle these activities in-house to enable you to worry about the more important things in life...like your business!


How do I justify it?
Intangibles
Testimonials
Budget support for future events
Soft revenue
Hard revenue
ROI Reporting

Let SAM worry about this. We take the time to understand your business before we make recommendations. Justifying your hospitality program should not be a concern once we have developed the business case for you!


Facilities (Race tracks)
Circuit dynamics
Temporary street circuit
Permanent road course
Permanent ovals
Corporate village Example
Motorhome Example
Outdoor suite (pit row) Example
Indoor a/c suite Example
Custom build Example

The options are endless...the facilities are all different...how do you choose? Let SAM help you. We have hosted hospitality programs at virtually all venues, both domestically and internationally. Tell us what you want to accomplish and let us do the rest!

back